Eversheds Sutherland has advised the sellers of Phonelife in connection with Clas Ohlson entering into an agreement to acquire a majority stake in Phonelife

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Eversheds Sutherland has advised the sellers of Phonelife

Eversheds Sutherland has advised the sellers of Phonelife in connection with Clas Ohlson entering into an agreement to acquire a majority stake in Phonelife

November 18, 2025

Sweden
Sweden
Sweden
Phonelife was founded in 2012 and has grown rapidly over the past years, particularly with the acquisition of Teknikmagasinet in 2024. The company has 30 employees, and net sales are forecasted to reach 207 MSEK in 2025, with a forecast adjusted EBITA of 18.4 MSEK. The assortment consists of 26,000 products in technology and accessories, and sales are conducted via Phonelife and Teknikmagasinet in Sweden, Norway, Finland, Denmark, Germany, and the Netherlands.
The deal is structured with an initial acquisition of 70% of the shares and put and call options for the acquisition of the remaining 30% after three years.

The purchase price for Phonelife corresponds to an estimated valuation of approximately 184 MSEK on a cash and debt free basis (EV), including an estimated earn-out for the period September to December 2025. This corresponds to a multiple of 10x EV/EBITA. The remaining 30% of the shares should be acquired after three years at 10x EBITA based on the outcome of 2028, with put and call options.
 
Eversheds Sutherland's team consisted of Jens André, Gustav Dahlsjö, Victor Frejdig, Richard Jacobsson and Nora Knaphe.
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